How Webdecorum helps our customers to boost organic traffic from on-page SEO

Advance On-Page SEO

In this article, we have highlighted the main SEO problems which can loss of all On-Page SEO efforts. One problem in frequent Algorithm Changes from Google. The second problem is the quality of content that website owners generally posted for SEO services. Sharing these points in detail below:

Advance 2023 On-Page SEO Tactics

1. Create content clusters: Group your content into relevant topic clusters and interlink them to increase their overall authority.
2. Optimize for voice search: Use natural language in your content and optimize for long-tail keywords to rank for voice search queries.
3. Leverage structured data: Use schema markup to help search engines understand your content better and increase the chances of appearing in featured snippets.
4. Focus on user experience: Optimize your site for fast load times, easy navigation, and mobile-friendliness to improve user experience and boost rankings.
5. Prioritize E-A-T: Focus on expertise, authority, and trustworthiness to establish your site as a credible source of information in your niche.
6. Use video content: Video content is becoming increasingly popular, so incorporating it into your content strategy can help improve engagement and boost rankings.
7. Optimize for local search: If you have a physical business location, optimize your site for local search by including location-specific keywords and creating a Google My Business page.
8. Use descriptive URLs: Use descriptive and keyword-rich URLs that accurately reflect the content of your page.
9. Optimize for featured snippets: Aim to create content that can rank in featured snippets by providing concise and informative answers to common questions in your niche.
10. Monitor and analyze your site’s performance: Regularly monitor your site’s performance using analytics tools to identify areas for improvement and track the effectiveness of your Digital Marketing efforts.

Remember, these are just a few tactics, and there are many other on-page SEO strategies you can use to improve your site’s visibility and rankings.

Frequent Algorithm Changes

Last few years we have seemed several frequent algorithms changes from Google, which hurts many online websites. This can cause traffic to decline as well as drop-in growth. It’s painful for every high-ranking website to get a sudden drop in traffic as well as revenue.

Quality of website content

In most cases, 99% of content published in websites is mixed quality content (duplicate or poor content writing). Some of magazine forum-based websites create a large piece of content but they also admitted low quality. Now questions are how could we deal with “clean the cruft”.

Now as per our previous experience we have two solutions for above-mentioned problem:

Merge and Purge Theory

In this method our goal is to consolidated poor “children” URLs into stronger “master” URLs to utilize some of the good amount of content which is Google crawler ignoring. Basically, we need to take the original post and comments from a “child” URL and merging them into the “parent” URL and unpublished the “child” URL and remove from sitemap and add a 303 redirect to the “parent” page.

Content Optimization’s Theory

Target of this theory is to take the top landing pages that already existed into the most viewed and make sure that they were both optimized for SEO and higher quality content. It means we should have a dedicated team that had some baseline industry or vertical knowledge. Now looked up top #100 URLs over the previous 90 days (by organic landing page traffic) and list down main four action points of what we believed would boost organic traffic as below:

1. Increasing content Length with subtitles: Longer content with adding relevant H2 and H3 subtitles will provide user more detailed and organized information.
2. Changing the H1 Title: It will be good if can change the title to matched with more high value searched keywords.
3. Adding a relevant image or graphics: This will help break up large content area and enrich the article.
4. Adding a relevant Video: It will be great help if can add an interactive and relevant video into the web page. This will help increase page spend time and enrich the content around the relevant subject.

What we achieve:

• Increasing the content length and adding / changing relevant subtitle headings (e.g. H2, H3 and H4) to help organize the content gives an average increase in organic traffic of 13% to 14%.
• Improving the H1 Titles of the URLs yield a 8% to 9% increase on average traffic.
• Including a interactive video increases the organic traffic by 3% to 4% on average, while using an graphics / image up increases it by 4% to 5% on average.

Conclusion, the boost in organic traffic if we continue to make these four changes is 32% to 35% on average. Overall half of the gain (~17%-18%) comes from changes requires minimum investment of time. However, we recommend to concentrate on top 20 landing pages first.